Whats it all about???

How many times have we been asked about the title for our website? Fat is the New Black is entirely a fashion statement - as always the phrase "the New Black" is - remember the year the fashionistas decided brown was the New Black - so we all wore brown to the Christmas Party? Well that's exactly what we are talking about.
Look back through history - Reubens painted portraits of fat women; fat was fashionable - the Edwardians and Victorians used their fat to show off their wealth; fat was fashionable. We, on the other hand, use our media to show that only thin is acceptable - look around you at magazines, wall hordings, television advertisements - you won't see many fat people there. We don't exist or if we do, then we are gruesome people to be avoided. Just imagine for a moment, a world in which you, a so-called NORMAL person (apparantly "normal" = slim) suddenly didn't fit in - you ceased to exist.................now you know how we feel.
We work with people to make them feel better about themselves because until they do, their health will continue to suffer, they will continue to be afraid to leave the house to experience, once again, the villification of those around them and as long as YOU continue to drive fat people inside, they won't be taking as active a role in society as they could and they are very unlikely to be physically active - and as you know, physical activity increases fitness irrespective of body size.